Pitch KIX

Client: Nickelodeon

Year: 2011

Info: The imagination of children can be immense. So we take it as a starting point to develop the branding of this new channel, based on what happens in their heads and what they call their private place: their bedroom. Here is where all things happen in a wonderful way than a child can recreate, based on what he longs to experience. We wanted to capture and display through the branding, the things that child experiments in his childhood and pre-teenage.
Everything for them is fantastic, magical, fun, and is their private space where they can unleash the imagination and try to make this imaginary world become tru. TThis is also where they can pretend to be Hero and be bold. and edgy. The main idea takes place in real world and then is transformed into its imaginary world to comes to life in their bedrooms, where they feel safe and free, it is their private place. Things are transformed and the kids play a fantastic storytale, accompanied by this character that they play based on their favorite hero or a new one created for themselves.